E’Shee Clinical Esthetic announced the launch of a new eye cream product that is designed to target wrinkles, sagging skin, dark circles and puffiness – Alpha and Omega gene therapy eye creamm which contains a scientifically-advanced blend of innovative ingredients, accoridng to the brand.

The product has a light creamy texture and includes ingredients such as patented aFGF (acidic fibroblast growth factor), far-infrared powder and Botox-like peptides.

aFGF is a bioengineered growth factor identical to the natural growth factor found in the human body and can provide fast, skin-repairing effects while dramatically speeding up the skin-renewal process. And, far infrared powder, produced from natural elements, can absorb outside heat energy and then release it. It recharges aging or dying cells which may explain why a far infrared ray with this healing wavelength is called “life light.”

The brand says the product also promotes better texture; helps to rebuild extra cellular matrix; and reduce puffiness through improved blood circulation and toxin removal. Plus, it can reduce redness caused by rosacea; helps to repair broken capillaries; and can help to heal scar tissue resulting from burns or acne.

The packaging also looks high-tech – the sleek silver actuator pops up to dispense the product.